New Scents

  • Moroccan Fig

    Lush ripe figs entwined with

    verdant leaves, balanced by

    cedarwood and amber for a

    sensual, earthy depth.

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  • Fresh Linen

    Crisp cotton and delicate citrus lifted by jasmine, white musk, and powdery woods for an effortless, airy elegance.

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  • French Rose

    Freshly bloomed petals with dewy greenery and a touch of citrus, leaving laundry delicately perfumed and refined.

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The Laundry Evangelist

Patric Richardson, "The Laundry Guy," turned his passion for clothing care into a career with a bestselling book, HGTV show, and popular Laundry Camps. He teaches people how to care for all clothes at home, sharing his expertise nationwide from St. Paul, Minnesota.

Why We're Collaborating

  • Shared Vision of Care & Quality

    French craftsmanship meets expert fabric care to elevate everyday rituals..

  • Sensory Everyday Elegance

    Subtle French scents and refined design bring beauty to every touchpoint.

  • Sustainability without Compromise

    Plant-based, biodegradable, and designed to protect what you love and the planet.

  • Education + Empowerment

    Teaching people how to care, extend product life, and make choices that last.